A logo or wordmark is a standardized graphic representation associated with an institution, organization, or business. When used consistently, it helps create a clear and memorable identity and becomes a symbol that provides audiences with immediate and powerful recognition and association with the institution. Michigan State University has four official marks—the Michigan State University wordmark, Spartan helmet graphic mark, university seal, and block S—all of which are registered trademarks, as are the words “Michigan State University.”. The wordmark and helmet may be used widely by the MSU community, while the university seal and block S are available for more selective use.

A wordmark/helmet combination mark also is available. In addition, a standardized signature system provides options for university colleges and other units to combine a unit name with the wordmark or with the wordmark and helmet. See details and specifications, below. For an overview of appropriate use of marks and signatures in various types of communications, see the. (980k PDF) Identity Standards for all trademarks To provide immediate brand recognition and to connect university units with the Michigan State brand, print and online publications and websites for all MSU units should reflect consistent graphic identity standards. Display all trademarks only in MSU green (Pantone Matching System ink color 567 or hex code 18453B for web), black, or white, or, when specified, a combination of black and MSU green. Place the Michigan State University wordmark (or approved wordmark/helmet combination or unit signatures) on either the front or back cover of all publications.

Include the Michigan State University wordmark on every university website in the footer as specified in the. Use only approved, unaltered trademarks and combination marks and signatures designed to approved specs.

Do not recreate trademarks. Use Michigan State University’s trademarks only on official communications, partnerships, and sponsorships.

Once you’ve selected all the information you want printed the rest of the legwork is just making sure you’ve got the regular printer settings right, like the size of the paper and the correct printer name. Using the Attributes menu on the righthand side you can select exactly what infomation you want printed out, it’s worth making sure Phone Numbers and email address are selected, and if you want to save paper and ink untick the photos to avoid have thumbnails of every person’s face printed alongside their name. Create address book on mac. As long as you’ve got all your contacts selected you’ll see the first set of them in the preview on the left.

MSU does not allow use of its marks for projects not affiliated with the university, other than licensed products with approval from. Use the wordmark/helmet combination mark in approved instances when a logo is to be included with a group of other logos or must appear very small. Use.

As the primary graphic symbol that identifies Michigan State University, the wordmark (or approved wordmark/helmet combination or unit signature) must appear on all publications, websites, and other visual communications developed for MSU external audiences by any administrative or academic unit of the university except Intercollegiate Athletics. Display the wordmark only in MSU green (Pantone Matching System ink color 567 or hex code 18453B for web), black, or white, or, when specified, a combination of black and MSU green. Use only approved, unaltered versions of the wordmark. Do not recreate the mark. Do not use the Michigan State University wordmark within text. Do not combine with any other marks, graphic elements, or words except as specified.

Exception: The wordmark may be combined with the helmet in the and with a unit name as part of a. Do not alter the Michigan State University wordmark except to enlarge or reduce proportionally.

The wordmark may be used on give-away promotional items such as T-shirts, mugs, key chains, etc., with prior written approval from University Licensing Programs ( ). Use. Display the helmet only in MSU green (Pantone Matching System ink color 567 or hex code 18453B for web), black, or white, or, when specified, a combination of black and MSU green. Use only approved, unaltered versions of the Spartan helmet.

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Do not recreate the Spartan helmet. Display the Spartan helmet in the right facing position; do not reverse the direction. Do not alter the Spartan helmet except to enlarge or reduce proportionally. Do not substitute the Spartan helmet for the Michigan State University wordmark, which should appear on all external MSU publications, websites, and other visual communications. Do not combine the Spartan helmet with or place within any other marks, graphic elements, or words except as specified.

Exceptions: The helmet may be combined with the wordmark in the and with a unit name as part of a. The Spartan helmet may be used as a graphic element on any communication, in addition to the MSU wordmark. The Spartan helmet may be used on give-away promotional items such as T-shirts, mugs, key chains, etc., with prior written approval from University Licensing Programs ( ). University Seal The official seal of Michigan State University represents the university’s founding in 1855 as the nation’s pioneer land-grant university and its legacy of democratizing higher education. College Hall—Michigan State University’s first academic building—is at the center of the seal. Above it, rays of the rising sun represent the new era in education that dawned in the mid-19th century with the bold experiment of teaching the mechanical and agricultural arts alongside the liberal arts.

The sweeping walkway leading to the steps calls to mind the egalitarian welcome extended to ordinary citizens to reap the benefits of higher learning. Use. The seal appears on official academic documents and on all official university stationery (letterhead and business cards) except for those of Intercollegiate Athletics, which bear the Spartan helmet. Display the seal only in MSU green (Pantone Matching System ink color 567 or hex code 18453B for web), black, or white, or, when specified, a combination of black and MSU green. Do not substitute the seal for the Michigan State University wordmark, which should appear on all external MSU publications, websites, and other visual communications. The seal may be used on certain high-end items approved by University Licensing Programs ( ); do not use the seal on general give-away promotional items such as T-shirts, mugs, key chains, etc.

Use only approved, unaltered versions of the seal. Use The block S is a university heritage mark available for use by all Michigan State University units, however it is not recommended for use on communications intended for external audiences. Display the block S only in MSU green (Pantone Matching System ink color 567 or hex code 18453B for web), black, or white, or, when specified, a combination of black and MSU green. Do not substitute the block S for the Michigan State University wordmark, which should appear on all external MSU publications, websites, and other visual communications. The block S is not a substitute for the Spartan helmet. Use only approved, unaltered versions of the block S.

Do not recreate the block S. Do not use the block S to replace a letterform in any name or word.

Do not combine the block S with or place within any other marks, graphic elements, or words. Do not alter the block S except to enlarge or reduce proportionally.

The block S may be used on give-away promotional items such as T-shirts, mugs, key chains, etc., with prior written approval from University Licensing Programs (. MSU WORDMARK/HELMET COMBINATION The wordmark/helmet combination incorporates the university’s primary graphic symbol with the high-visibility Spartan helmet graphic for increased recognition and readability. Use. The combination mark may be used on all external communications, unless otherwise specified, including print and online publications, advertising, and licensed merchandise. The combination should be used for outdoor signage identifying MSU locations off campus.

(Contact CABS for more information.). The combination is the preferred choice when a Michigan State University mark must appear within a list or group of visual marks from other entities. Using this combined format provides greater visual impact. COLLEGE AND UNIT SIGNATURES The MSU signature system enables each college and unit to connect its name with the MSU wordmark, or with the helmet and wordmark, to provide a consistent form of unit identification that is immediately recognizable as Michigan State University. The signature allows units to leverage the equity of the university’s primary marks while strengthening the overall MSU brand. To create a unit signature, refer to the specs below or use the official. You will be asked to log in with your net ID and password.

As a form of identification, all units should use the unit name set in Gotham type combined with either the Michigan State University wordmark (wordmark signature) or the combined helmet and wordmark (helmet signature). Existing unit logos may not be used and new unit logos may not be developed. Wordmark signature Use. The wordmark signature may be used on all external communications, including print and online publications and advertising. The horizontal format is preferred, but the vertical option may be used when space does not allow for the horizontal version. The college or name may be accompanied by a secondary unit name, as indicated. Helmet signature To create this signature you will need the helmet graphic (see Spartan Helmet section above) and the MSU type graphic:.

Use. The helmet signature, which combines a unit name with the MSU helmet mark with the MSU type graphic, may be used on all external communications, including print and online publications and advertising. The addition of the helmet enhances visibility, making the helmet signature particularly effective for advertising and promotional purposes. UNIVERSITY IDENTIFICATION IN ADVERTISING Michigan State University must be identified prominently in all university-generated advertising that promotes any unit of the institution. Preferably, the Michigan State University wordmark and helmet will be used. (See approved use of marks and unit signatures, above.) On occasion, very prominent type identifying Michigan State University may be used. This applies to all online ads, magazine and newspaper advertising, posters, banners, and billboards.

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When advertising is used to promote an event, university identification must appear prominently, but sizing should reflect the relative roles of the event, the sponsoring unit, and the university.

A new piece of malware, specifically designed to exploit Apple's OS X, has been found by Mac security software firm Intego, but Symantec says the firm is prone to 'hype'. Intego - a Mac security software company -, warning Mac users of the OSX.RSPlug.A malware, which it describes as a Trojan horse. The malware is being distributed via a porn site that promotes itself as offering free content. Mac users are being lured to it via links distributed to a number of Mac community message boards. When visitors attempt to launch the video, they are advised that Quicktime cannot be used and to view the content they must download a new version of codec. For the Trojan to be installed, it requires the user to open up the.dmg (disk image) file, click the installer.pkg file, and enter the administrator's password, according to Intego. If the user does install the Trojan, it changes a user's domain name system (DNS) settings and redirects them to phishing or a number of porn Web sites.

DNS settings are used to look up the correspondence between domain names and IP addresses for Web sites. Users on Mac OS X 10.4 operating system - Tiger - will be unable to see the changed DNS server in the operating system's graphical user interface (GUI). However, those using Mac OS X 10.5 - Leopard - are able to view the changed DNS through its Advanced Network preferences. The added DNS servers are dimmed in Leopard's GUI, reports Intego.

Intego claims the vulnerability is likely to exist in older versions of Apple's operating system because all versions of OS X have what Intego calls the 'scutil command', which allows the DNS server to be altered. 'The Trojan horse also installs a root which checks every minute to ensure that its DNS server is still active. Since changing a network location could change the DNS server, this ensures that, in such a case, the malicious DNS server remains the active server,' said Intego on its blog.

For users that do fall for the scam, Intego claims its security software can remove the Trojan, however. Dawn of a new era or just vendor hype?

Symantec claims that, however, Alex Eckelberry of security firm, SunBelt disagrees, citing its resident Mac guru as being 'genuinely surprised' by the Trojan discovery. 'I've been using Macs since 1989. This is the first time I've seen something like this,' Eckelberry wrote, quoting his colleague.

'I'm not trying to over hype. Mac users, hungry for porn, really do have to go through a few hoops to get this thing loaded. But we now have millions of new Mac devices out there, between the Touch and iPhone, running OS X,' he added. Simon Claussen, director of security vendor, PC Tools, agreed the Trojan is a significant milestone for Mac users. The use of cron tabs - a file that tells the operating system to run commands - is rudimentary, but it's just a first attempt. 'It's the same thing that happened when Vista came out; people had to go through a few steps to get infected, but that was until people figured out a way to get around it.' 'Really, the Mac is less about being a computer than it is about being an everyday device.

That's why there's a huge potential for people to target that platform in general. Think how attractive it is to tap the iPhone market that is always on and owned by upper middle class,' said Claussen. 'Anything that's targeted towards Macs is the beginning of Mac's becoming a targeted platform. Macs are not impossible to get around.

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There are probably less known exploits, but they are only less known because fewer people are focusing on the platform,' he added. Related Topics. By registering you become a member of the CBS Interactive family of sites and you have read and agree to the,. You agree to receive updates, alerts and promotions from CBS and that CBS may share information about you with our marketing partners so that they may contact you by email or otherwise about their products or services. You will also receive a complimentary subscription to the ZDNet's Tech Update Today and ZDNet Announcement newsletters. You may unsubscribe from these newsletters at any time. ACCEPT & CLOSE.